Vlad Vexler noticed that nearly everyone online was certain that Putin sent a body double to Mariupol rather than visiting himself. Then he ran a poll, which revealed that most people weren’t quite so sure, and actually more people thought it was more likely that Putin did go himself.
The point being that it is very hard to tell from the shouting and hollering in, say, social media commentary, what proportion of people really agree with a thing.
That institution might underestimate how much of the general population are actually not on board with these projects. It could happen because some of the leading newspapers, most of the universities, much of the discourse in the social media forums normalise something that might in fact have only persuaded a section of the population. It could be even some kind of elite, some kind of educated elite or some kind of urban elite or whatever. But that institution, let’s say the BBC, might go on as though actually 80% of the population are persuaded and it’s only 12% that are sort of not quite there because they’re irrational or because they are backward or don’t see things that way. But they’re a minority anyway. The problem isn’t whether these social justice projects are right or wrong; the problem is you’re assuming an act of persuasion has happened that hasn’t happened. […]
It’s so toxic to broadcast to the country and pretend that the 20% represents the 80%.
It can work the other way, too. In Vexler’s example, if the BBC writes an article and 7000 comments complain about it and only 1000 comments agree with it, it might become scared of shifting tides of culture, that the majority are against them, and they might start to take defensive measures; to treat as normal a minority opinion.
Vexler argues that these kinds of misjudgements cause political shifts and are dangerous for democracy. Even on a small scale I think it is unhelpful to go around thinking that Twitter, for example, reveals very much about what people are, in general, thinking.
You are almost certainly wrong, one way or another, about how many people agree with you*.
*Unless you are libertarian. Then the answer is 11